Brand

Brand kit

Use these assets when linking to BuildinAus. If you want a vector or a custom variant, email partners@buildinaus.dev.

Wordmark

BuildinAus

Mark

Colours

Background

var(--background)

Foreground

var(--foreground)

Muted

var(--muted)

Accent (chart-1)

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Voice

Direct, dry, and operator-first. We're writing for founders, engineers, and investors who don't need to be sold to — they need to find what's shipping.

Avoid superlatives unless they're true. “The home of the Australian startup ecosystem” is a positioning claim we've earned through indexing breadth, not a tagline to be decorative.